The #1 Mistake Artists Make When Selling Online (And How to Fix It)
Feb 19, 2025
The #1 Mistake Artists Make When Selling Online
Selling art online can feel like a mystery. You put your heart into your work, post it for the world to see, and then… crickets. No likes, no comments, no sales.
So what’s going wrong?
The #1 mistake artists make when selling online is posting their work and expecting it to sell without any context, story, or engagement.
Why Posting Alone Isn’t Enough
Art isn’t just about the final piece—it’s about connection. Buyers want more than a beautiful painting or print. They want meaning, emotion, and a sense of who you are as an artist.
If your strategy is simply posting finished work and waiting for sales, you’re missing a huge opportunity to connect with the people who want to buy from you.
How to Actually Sell Your Art Online
Instead of just posting and hoping for sales, focus on building relationships and storytelling. Here’s how:
โ Show up regularly – Consistency builds trust. Your audience needs to see you, your process, and your work often.
โ Share the story behind your work – What inspired this piece? What emotions does it capture? Why does it matter? Storytelling draws people in.
โ Engage with your community – Selling art isn’t one-sided. Comment on others' posts, reply to messages, and be an active part of the creative community.
Want to Be Part of a Supportive Artist Community?
If you’re tired of trying to sell alone and want to be part of a supportive space where artists grow together, let’s connect!
DM me to learn more about joining a creative community that understands the challenges of selling art online.
Let’s build something bigger than just another post on the feed.
