It’s Not Just What You Ship—It’s How You Make Them Feel
Apr 22, 2025
The Power of Personal Touch in Art Packaging
When someone buys your art, they’re not just receiving a product.
They’re receiving a piece of you.
That moment when your work lands in their hands?
It’s more than a transaction—it’s an experience.
And what you include in that package can shape how they remember it.
That’s why I believe in adding something personal to every package I send:
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A handwritten note
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A small thank-you card
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A message that says, “This wasn’t mass-produced. This was made with heart.”
In a World of Mass Production, Authenticity Wins
We live in a world of two-day shipping, automated messages, and impersonal branding.
So when someone opens a box and finds something thoughtful—something real—they remember it.
It doesn’t have to be fancy.
You don’t need gold foil packaging or custom tissue paper (unless that’s your thing).
You just need something that reminds them a human made this—with care.
That small insert?
That scribbled thank-you?
That’s what builds connection.
Let Them Feel the Story Behind Your Work
Art tells a story.
But so does how it’s delivered.
When your customer opens their package, they should feel the energy behind your piece.
They should feel like they’re not just buying art—they’re becoming part of something meaningful.
So ask yourself:
What kind of moment are you creating when someone opens your work?
Is it transactional… or transformational?
You Don’t Need a Big Budget—Just a Little Heart
This isn’t about marketing fluff.
This is about letting your buyer feel seen.
The tiniest touch can make a lasting impression.
Because long after they forget the size, the price, or even the listing…
they’ll remember how it made them feel.
