How to Write Product Descriptions That Actually Sell Your Art
Apr 16, 2025
Is Your Product Description Costing You Sales?
If your product description sounds like:
“5x7 print on cardstock, signed”—
you’re not just selling yourself short.
You’re leaving connection (and sales) on the table.
Yes, buyers want the details.
But more than anything, they want to feel something.
Why Descriptions Matter More Than You Think
In a world of scrolls, swipes, and endless options, your product description isn’t just a label—it’s a bridge.
People don’t just want to know what your piece is.
They want to understand:
✨ What inspired it?
✨ What does it evoke?
✨ Where does it belong in their life or home?
A compelling description isn’t about being clever.
It’s about being clear, human, and emotionally honest.
Because people don’t just buy art.
They buy stories.
They buy the way your piece makes them feel.
They buy the meaning behind it.
How to Make Your Descriptions Work for You
So how do you go from robotic to resonant?
Start by asking yourself:
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What was happening when I created this piece?
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What emotions, memories, or themes live inside it?
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What kind of space would this belong in, and why?
Then, write the description as if you’re telling someone in person.
You’re not selling—you’re sharing.
No need for fancy language or art-world jargon.
Just connection.
What to Avoid in Product Descriptions
🚫 Listing only dimensions and materials
🚫 Using overly generic phrases like “great for any room”
🚫 Trying to sound more formal than you are
Your ideal buyers want you to sound like YOU.
So let your words reflect your style, your energy, and your truth.
Final Thought: Make It Personal, Make It Matter
If writing about your own art makes you freeze up—you’re not alone.
But the good news is, you don’t need to be a copywriter.
You just need to tell the story behind what you’ve made.
Let your descriptions do more than describe.
Let them invite people in.
